We’re sharing details about Meta’s Generative Ads Recommendation Model (GEM), a new foundation model that delivers increased ad performance and advertiser ROI by enhancing other ads recommendation models’ ability to serve relevant ads. GEM’s novel architecture allows it to scale with an increasing number of parameters while consistently generating more precise predictions efficiently. GEM propagates … Continue reading Meta’s Generative Ads Model (GEM): The Central Brain Accelerating Ads Recommendation AI Innovation […]

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